Thursday, April 3, 2008

CSI: Miami Tops the Ratings


CSI: Miami gained the highest ratings of the night mainly due to its timeslot and competition.

As far as ratings go, CSI: Miami was the best show that Monday March 31, 2008 had to offer. The CBS show captured the highest Nielson ratings of the night with 15.53 million viewers.

The only other show comparable during CSI: Miami’s 10:00 pm – 11:00 pm timeslot was NBC’s Medium. Although Medium did well by attracting 9.54 million viewers, it fell short of CSI: Miami by almost six million viewers.

CSI: Miami achieved a 4.8/12 in the ratings verses shares. By analyzing CSI: Miami’s rating success it is obvious that the show does well in its time period, has loyal viewers, and is a popular show airing on Monday nights.

Normally, shows airing during the 8:00 pm to 10:00 pm time slots gain the highest ratings, however CSI: Miami got better ratings during its later time slot then shows like Dancing with the Stars, Two and a Half Men, and Deal or No Deal which appeared earlier that night.

One thing to take into consideration is CSI: Miami’s competition. Other than Medium, CSI: Miami’s competition came from the 10:00 pm news shows and cable programs. Whereas the earlier hours had to compete against shows airing on ABC, CBS, NBC, FOX, and CW; CSI: Miami on CBS was only up against NBC’s Medium.

Another factor that helped CSI: Miami earn its high ratings is the season. If it was a Monday night in the fall instead of the spring CSI: Miami would have competition from Monday Night Football which could have lowered its ratings.

CSI: Miami definitely has a good timeslot and moving the show to a different night and time would hurt the show. If it aired earlier and on a different night CSI: Miami could be against big rating earners such as Dancing with the Stars and American Idol. This would probably cause a conflict of interest between viewers who might choose to watch one of those shows over CSI: Miami.

Another reason why it would be harmful to move CSI: Miami from its timeslot is that it has always aired during that time and its viewers are accustomed to the timeslot. Changing nights and times it would confuse the viewers and lead to lower ratings. Viewers might not be aware of the move and they might have another show that they watch at that time or they might not be available at that time.

Obviously, CSI: Miami has a timeslot that works to their advantage giving them a lead over the competition. Probably the main message here is to not mess with a good thing.

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