The episode of Max Headroom illustrated the concept of message saturation. Television was the main focus of everyone’s life in the show and TVs seemed to be everywhere.
Television was not just a passive activity, but it was also a way to communicate. Several times throughout the episode people were instantly connected to one other by using a television.
This connects with the issue of message saturation because people were bombarded with television and it would have been nearly impossible for anyone too keep up with all the news. Even just the rapid news stories aired by Channel 23 and Breakthru-News would be too much to handle.
Our daily lives are a lot like the world of Max Headroom’s because people now have access to a countless number of stations, which all air different programs. It would be impossible for anyone to ever watch all the TV programs produced.
TV is not the only cause of this problem. Media messages are everywhere, therefore, message saturation causes people to psychologically sort through all the different messages on a daily basis without even realizing what they are doing.
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